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The location Planning is underway on the edge of the South Shoreditch Conservation Area which has been earmarked for regeneration by the London Borough of Hackney for some time. It is here, in London’s cosmopolitan Hoxton, that PPHE Hotel Group will develop their first art’otel in London.
Hoxton is the ideal location for an art’otel, given its close proximity to the artistic influences of Hoxton Square with its galleries and performing arts centres. As the brand’s entire concept focuses on original art displayed from one artist throughout the hotel’s guest rooms and public areas, art’otel will fit perfectly against this fashionable backdrop.
The Hotel The plan is to develop a stunning 18-storey, 350 bedroom contemporary new hotel. In addition, a modern top-floor restaurant and bar as well as a relaxing spa open to guests and the local public, will form part of the hotel’s offering. There will also be a publicly accessible arts centre, which will include an art gallery, space for video artists and photographic studios.
The Design The proposed design reflects the site’s position at the North-west tip of the South Shoreditch Conservation Area, balancing the edgy nature of the latter, the taller more modern blocks towards the Old Street roundabout and the site’s location at the gateway to South Shoreditch.
The main building has a bull-nosed structure similar to many of the historic corner buildings on Great Eastern Street. The main building will be wrapped in a ‘rainscreen’ skin which will act to improve environmental efficiency without hampering the fantastic views from within. The rainscreen has been inspired by the punch cards used in the textile industry that were historically located in the area.
The inside will feel light and open with a central atrium rather than long corridors leading to large guest rooms designed in tandem with the art displayed throughout the building.
The Artist The artist for art’otel london hoxton has yet to be selected.