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art’otel amsterdam welcomes Dirk Beljaarts as General Manager

Interested in joining Dirk’s team? Visit www.artotels.com/careers

Amsterdam, 24 June 2013 -  art’otel amsterdam, the first of a new generation of art’otels ideally situated in the heart of the city, has recruited Dirk Beljaarts as General Manager ahead of the official opening, summer 2013.  Dirk brings with him over 18 years of experience within the hospitality sector, most recently having held management roles with De Beukenhof, Sofitel and Golden Tulip.

Dirk commented on his appointment: “I was looking for a new challenge within a lifestyle hotel brand and this opportunity literally jumped out at me.  I wanted to be part of the team which is creating the new art’otel brand, with art’otel amsterdam as its flagship.” 
He continued, “I want to work for a company where General Managers are allowed to be entrepreneurial.  I am a passionate person and welcome the opportunity to work in a creative environment.  Many hotels have art on display, but they are purely a facade; I see the art as central to the art’otel concept itself.  Art really does come to life at art’otel.”   
art’otel, owned by PPHE Hotel Group, is famed for its hotels across Germany and Hungary that blend unique architectural style with art-inspired interiors. Each art’otel is a true homage to a signature artist, infusing their art and style into every inch of the hotel.  
art’otel amsterdam will be the first hotel to open in the Netherlands under the art’otel brand this summer which will be the start of a major repositioning of the brand. art’otel amsterdam boasts 107 contemporary guestrooms offering a choice of Art Rooms, spacious Art Room Galleries and spectacular Masterpiece Suites. All rooms feature at least 27 square metres, a unique piece of art, contemporary bathrooms and lavish guest amenities.  In addition, art’otel amsterdam features a 300-square-metre public art gallery showcasing the work of established and emerging artistic talent, a 12 metre art curtain creating contrasting ambience and an inviting fitness centre with indoor swimming pool.
Andrew Swindells, Chief Operating Officer, PPHE Hotel Group added: “Dirk brings a great deal of experience within the hospitality sector which is critical in this role, but his passion for lifestyle, art and consumer brands made him stand out from other candidates.  We are looking for team members who are artistic, personal and creative to provide inspirational guest service with a relaxed touch and I believe that Dirk is the person to lead the team in providing our guests with a new art’otel experience.”